How to Use Cheap Marketing Techniques to Dominate
Cheap Marketing Techniques for New Businesses-That Deliver Real Results
Launching a new business feels like an adrenaline rush mixed with constant worry. You want to get noticed, bring in customers, and compete with established players—but you don’t have the deep pockets of larger brands. Sound familiar? Here’s the truth: marketing doesn’t have to drain your budget. If you’re a resourceful entrepreneur ready to grow, this guide reveals cheap marketing techniques for new businesses that deliver maximum impact without burning a hole in your wallet.
Let’s dive straight into the methods that work, so you can start building brand awareness, attracting leads, and driving sales today.
Leverage Your Google Business Profile
If you haven’t optimized your Google Business Profile yet, you’re leaving money on the table. This free tool allows you to appear in Google’s local searches, map results, and more. Considering 97% of users search online to find local businesses, this is your first (and easiest) step.
How to Do It Right:
Fill in every section with accurate business details.
Upload high-quality photos of your products, team, or workspace.
Ask happy customers to leave reviews—positive feedback builds trust and credibility.
Why It Works: It gets your business in front of customers when they’re actively searching for your solution.
Collaborate with Local Micro-Influencers
Forget celebrity endorsements. Micro-influencers (those with 1,000-10,000 followers) in your niche can boost your brand for a fraction of the cost. Their small, loyal audiences trust them, leading to better engagement and conversions.
Steps to Execute:
- Search Instagram, TikTok, or YouTube for influencers in your local market or niche.
- Offer free products or services in exchange for posts or reviews.
- Run co-branded giveaways that benefit both you and the influencer’s followers.
Pro Tip: Use tools like BuzzSumo or Upfluence to identify influencers who align with your business.
Maximize Email Marketing Without a Budget
Email marketing remains one of the most affordable yet powerful strategies for new businesses. Why? For every $1 spent, email marketing delivers an average return of $36. If done right, it’s free traffic and revenue.
What to Focus On:
Build your email list by offering a valuable lead magnet: a checklist, eBook, or free consultation.
Use tools like Mailchimp or MailerLite, which offer free plans for beginners.
Personalize your subject lines and messaging to boost open rates.
Example: “5 Quick Steps to [Your Audience’s Goal]… For Free!”
Capitalize on User-Generated Content (UGC)
Customers trust other customers. Encourage your audience to share photos, videos, or testimonials using your products or services.
How to Inspire UGC:
- Run a contest where participants tag your business in their social media posts.
- Create a branded hashtag to organize submissions.
- Showcase UGC on your website and social channels to encourage others.
Impact: You’ll boost your brand visibility while building trust at no extra cost.
Harness the Power of Local SEO
Search Engine Optimization (SEO) can seem intimidating, but local SEO is a game-changer for new businesses operating on tight budgets.
Steps to Optimize Local SEO:
- Use free keyword tools like Google Keyword Planner or Ubersuggest to find local search terms.
- Add these keywords naturally to your website’s content, headlines, and meta descriptions.
- Create location-specific content: blog posts, guides, or landing pages targeting your service areas.
Example Keywords: “cheap marketing techniques for new businesses in [your city]” or “best [service] near me.”
Launch a Referral Program
Word-of-mouth marketing is free, credible, and incredibly effective. A simple referral program encourages happy customers to spread the word in exchange for incentives like discounts, free products, or exclusive access.
How to Set It Up:
- Offer rewards for both the referrer and the referee (e.g., $10 off for both).
- Use tools like ReferralCandy or Genius Referrals (they often have free plans for startups).
- Promote the program across email, social media, and your website.
Benefit: You get new customers without spending on ads.
Repurpose Content for Maximum Exposure
Content creation doesn’t have to be expensive. One piece of content can fuel multiple platforms:
Turn a blog post into a video script or podcast episode.
Share snippets on social media as posts, carousels, or reels.
Convert stats or tips into visual infographics for Pinterest or LinkedIn.
Example: A blog titled “5 Low-Cost Ways to Market Your Business” can become:
A 60-second Instagram Reel
An email campaign
A carousel post
Why It’s Effective: Repurposing saves time and money while reaching a wider audience.
Network Through Local Facebook Groups
Facebook Groups are goldmines for finding local customers and building brand loyalty. Join groups relevant to your industry, audience, or location.
Best Practices:
Provide genuine value by answering questions or sharing tips.
Avoid hard-selling—focus on building relationships.
Host live Q&A sessions or webinars to showcase your expertise.
Outcome: You position your business as helpful and approachable, leading to trust and conversions.
Run Low-Budget Ads on Social Media
Social media platforms like Facebook, Instagram, and TikTok allow you to run hyper-targeted ads with as little as $5 per day.
Tips to Get Started:
- Use eye-catching visuals and a strong call-to-action (CTA).
- Target audiences based on location, interests, and behaviors.
- Run short campaigns (3-5 days) to test what works best.
Bonus Tip: Use remarketing ads to re-engage visitors who didn’t convert the first time.
Use Free PR Tools to Get Featured
Public Relations (PR) doesn’t have to cost thousands. Tools like HARO (Help a Reporter Out) connect small businesses with journalists looking for expert insights.
How It Works:
- Sign up for HARO’s free email list.
- Respond to relevant queries with valuable information.
- Get featured in media outlets, blogs, or podcasts.
Benefit: Free exposure builds credibility and boosts traffic.
Take Action and Grow Without Overspending
Here’s the bottom line: effective marketing doesn’t require a massive budget. By implementing these cheap marketing techniques for new businesses, you’ll maximize every dollar while growing your brand, attracting leads, and driving sales.
It’s your turn now. Choose 2-3 techniques from this list and start taking action. The sooner you put these into play, the faster you’ll see results. Need more insights? Dive into our other resources tailored for ambitious new business owners like you!
Ready to supercharge your website traffic? Start driving results today—don’t miss out! Download my FREE eBook, ‘5 Quick Ways to Get Traffic to Your Website’, and start driving real results today. One click away from skyrocketing your website traffic!
